How to be in it

 

For the spectator London's New Year's Day Parade and Festival is a fabulous, thrilling, and exciting event.  Just imagine how much more fun and excitement you can have by taking part.  Imagine receiving the ecstatic appreciation of more than half a million people on the historic streets of Westminster - having your performance televised and broadcast by over 700 television stations around the world to an audience of nearly 220 million people.  Think of the satisfaction of being part of an event that raises tens of thousands of pounds for charity each year.

There are four categories of participation in London's New Year's Day Parade and Festival.
 
London Boroughs
 
One of the most important elements of the London's New Year's Day Parade are the entries from London's Boroughs.  Every year each of London's Boroughs is offered a position in the Parade to produce a presentation that represents something special or unique about the Borough or from the Borough.  All of these entries are judged in the 'London Borough' competition for which there are very substantial cash prizes which go to local London charities selected by the Boroughs Mayors. Application forms will be available here from the early summer 2013.
 
International participants

One of the very special things about London's Parade, since the very first event in 1987, has been the fabulous contribution of music and dance from overseas bands and performance ensembles.  The event is strictly invitational for all overseas musical and dance groups.  All groups who come from countries outside of the United Kingdom are offered one of the world's finest educational Performance Tour as part of their participation in the Parade and Festival.  Full details of the award winning programme are available by clicking here.  If you are an overseas performance group and would like to be considered further for participation in the London Parade and Festival in the future then please read the materials about the Performance Programme, and then send an e-mail requesting consideration for invitation to the event's Executive Director Bob Bone on
rcb@lnydp.com. 

To see and hear about what it's like to perform in the New Year's Day Parade, click here to hear about the experience of Evans High School.
 
General participation

The London's New Year's Day Parade welcomes participation from unique and diverse groups from the UK and overseas. The application form to take part in LNYDP 2014 is now available: click here.

Sponsors
The London's New Year's Day Parade is very proud of its prestigious group of sponsors.  All of our sponsors play an active role in the event, and derive great benefit from their partnership with the world's greatest Parade.  Opportunities exist for Major Sponsor and Partner Sponsors for the 2014 event.  The Parade offers sponsors exposure through Parade participation, advertisements on our web site, links from our web site, advertising time on our Parade Day Jumbo Screens, banner display, corporate hospitality, and much, much more.  To find out more about how to become a New Year's Day Parade and Festival sponsor please contact Sara Marinoni, our Marketing Executive, on sara@lnydp.com or Dan Kirkby, our Communications Director, on dan@lnydp.com.
 
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